Project

Shopify Online Shop

My Role

Consulting
Content Management

Project

Shopify Online Shop

Overview

Aromatic Apothecary, driven by the philosophy that “nature does nothing uselessly,” is committed to harnessing the therapeutic potential of plant ingredients and aromatherapy oils for optimal health and wellness. With a 29-year legacy, Aromatic Apothecary has evolved into a leading brand, crafting specially designed aromatherapy products addressing everyday ailments. Rooted in quality and efficacy, their blends, targeting issues like stress, fatigue, and sleep problems, are meticulously formulated. As a consultant overseeing the transition from WordPress to Shopify, I played a pivotal role in seamlessly migrating the client database, implementing a fresh brand image, configuring prices and promotions, and ensuring a swift launch within a tight timeframe.

Project Goal

Our primary objectives included the seamless migration of the client database from WordPress to Shopify, the introduction of a new brand image and styling, configuration of prices and promotions, and a timely testing and launch process.

Outcome

Despite the challenges, we successfully launched the website in conjunction with the new brand release, exceeding expectations. Sales experienced an impressive nearly twofold increase within the initial month. Moreover, the client, now equipped with a more user-friendly content management system, expressed enhanced confidence in managing both the website and business operations efficiently. This project exemplified the transformative power of strategic consultation, platform migration, and thoughtful design in achieving business goals.