Client
What The Future (WTF)
My Role
- Creative Lead
Deliverables
- Corporate ID
- Printed Stationery
Venturing into the dynamic realm of television, I was entrusted with the exhilarating task of creating the brand identity for “WTF: What the Future.” This groundbreaking TV series, hosted by the intrepid Warren Kimmel, embarks on an odyssey through our ever-evolving world. With a keen eye for the extraordinary in the ordinary, Warren delves deep into the lives of individuals shaping the future, offering viewers a captivating glimpse into the unseen narratives of our global community.
Series Synopsis
“WTF: What the Future” unfolds as a mesmerizing tapestry of human ingenuity and resilience. Shot in high definition, this 13-part series showcases the panoramic vistas of our rapidly changing world, captured from the grassroots level. From the bustling streets of African cities to the serene dawn of Asian landscapes, each episode unveils a mosaic of stories that challenge perceptions and redefine possibilities.
Brand Creation
Drawing inspiration from the series’ ethos of exploration and discovery, I embarked on crafting a brand identity that embodies the essence of “WTF: What the Future.” The logo, with its bold typography and dynamic design, serves as a beacon of curiosity and adventure. Reflecting the series’ global scope, the printed stationery and marketing materials echo the vibrant energy and diverse cultures encountered on Warren’s journey.
